Stay thirsty, armed and smokin’, my friends.
Who is Guy Shepherd? I’m in my 50s, have a head of hair and a beautiful, indulgent, good-hearted wife. My son and daughter are Aces. Life is Good.
See what you think of what I think...
John Rawls had a simple and consequential method to think and act justly—the “Veil of Ignorance.” It's a look.
What makes work fun is putting your shoulder behind things that are worthy.
Let’s be impartial: nobody should actually profit from a divorce.
Good men are born then made better by great fathers and mothers.
When folks say "Karen" today, I think they are developing a profile of women that is very close to the C-word
Both will be better served if you see the other as a “cell mate.” When you say, “I do” say it to your soulmate.
The Pill affects a woman's natural factory mate-selection settings. It pharmacologically induces women to favor the Mangina as a date and as a mate. Call it "Pill-Vision."
Once, 'Playboy' was considered the most sophisticated men's magazine in America. Then came 'Treats!'
What would the world be like if feminism advised women to use their sexual power in the service of building and maintaining an egalitarian romance that was built on accepting the natural differences of both sexes?
Christopher Hitchens was a wonderful polemicist—first rate—and as good as Nietzsche but without the madness born of syphilis.
The Planned Man is looking for more than a few good men to enlist in building a human-equality movement and an online-entertainment destination.
My buddy is making his Planned Man debut with his first comment on the sixth Commandment—"Honor thy Father...". He shows what that Commandment means to all with eyes to see and without a whiff or sound of woe-is-me grief.
Some states do better than others, but Texas and Florida do much better than most. Here's why:
After a two-year pandemic hiatus, classrooms are finally headed back to normalcy. While it’s a relief for parents, it’s going to take decades to absorb the brutal consequences of COVID on our nation’s kids.
The well-connected Kingsmen of the world are all our kind of Guys.
Here's a true story: A guy turns on Netflix and finds a brilliant film called 'True Story'.
If you want to live the good life, first read the instructions. They're all in the 'Robb Report'.
Smart men know paradise isn't a place you can see by the dashboard light. It's the destination at the end of a carefully planned route.
Necessity is reality’s needed judgment on human affairs. You would think that the partisans of the good would seize on it to support their good works. They don’t. It might be that necessity is a reality check of their musings and power.
Life is more than just slowing down to ask questions...it's also taking a minute to answer them.
Small mishaps can shed light on massive problems, as our man discovered when he forgot and left his laptop at home, then stumbled across an epiphany.
Men are in a state of arrested adolescence because they no longer have to work hard for sex. In a world of abundant, free or pay-by-the-glass milk, few men need or want their own.
The Masshole diaspora has a deep bench of "Undeniable” talent on which PM will build better Planned-Man versions of our best selves.
Be you! Just do it! But not at my expense or with my coerced blessing. To require those is to pursue tyranny and injustice.
How to qualify a prospective son-in-law and see if he has the right stuff for your daughter? Ask him, “Are you a Communist?” and see how he reacts.
Most obituaries and eulogies paint the dearly departed without color. This obituary is written in Technocolor. It's hard to read this account, without wanting to meet this “Jewish-Mexican-Redneck” matriarch.
The female brain is approximately 3.125 times more complicated than our simple manly minds. A good thing, too.
Marriage and family—and particularly his commitment to be a better husband and father— is pushing his evolution as comedian. Only through giving a damn and putting in the hard work does such comedic genius come.
Guy took our cause and went through the simple process that made it a plan — and did so on tape. Verdict: Easy-peasy, no reason to get queasy.
News Alert: It turns out that the presence of a father in a home matters a lot. Good news: it does not require a lot. Just one thing: being there.
Equality and liberty, rather than being at odds with each other, are really joined at the hip. It isn’t either-or. It’s both-and. (Part three of a series.)
As we are seeing unfold in real time — and as we have seen long before now — progressive dreams put into action are black, brown, and middle-class nightmares. (Part two of a series.)
Who can lead the way out of this illiberal, woke madness? Dissatisfied men. (Part four of a series.)
If we don’t want to lose our country, we need to wake up to the woke. We need to push back mightily against this vision of the world. The hour is late. (Part one of a series.)
The pill is great, but a vasectomy is better. And cheaper. And more reliable.
Work is mankind’s fated 4 letter word. It is required to provide the basic necessities, as well as the true, the good and the beautiful.
“What do your kids think of you?” It’s a big question for a parent to be asked and answer.
Imagine a modern woman— sexually liberated and not on the pill—with a nose for the right guy to date and mate. That's a modern world made for men and women—and for the survival of the species.
Our reason is what puts us at the top of the food chain. We are born into this world weak, naked and vulnerable, but reason gives us a tool to exert our mastery over nature.
On this Memorial Day, I’m proud to live in country that has given breath to such great men. “We the People” need to remember our dead—not only to pay our debts to the past but to create a future for citizens who, when duty calls, rise and sadly fall in our common defense.
GM&G — gray matter and grit — are the ingredients that combine to make all the successful fish big and all the ponds small.
Want to come out of a conflict smelling like a rosé? Douché!
Gay men are making it better for the rest of us, by taking themselves out of the competition for hot chicks. Planned Man owes them a debt of public and personal gratitude for that.
I don’t count many bad days with friends. Of course, there are life’s shitstorms—and friends are there in “good times and in bad.” (Kinda like wives). But friends—ones worth keeping and doing life’s time with—do their best not to cause shitstorms for each other.
Mother’s Men are not Mama’s Boys. Mamas’ Boys don’t think for themselves. They are governed. They are subjects. Mother’s men are free men.
Few books stand the test of time. George Gilder’s “Sexual Suicide” is one of them.
PM breaks it down for you: One of the best investments you can make for yourself as a man is to put some of your sperm in the deep freeze, and then get a vasectomy.
"Family law" is just another empty phrase. Biased against men, unconcerned about children, in "family law," fathers are always guilty and families always pay the price.
Boyhood is our own private neighborhood of life, a great place to visit. It's where our best friends live and the place we've hidden all our secret joys.
You can always rely on those who know you best.
Get your kids to understand the importance of fighting smart while they’re young. Let them learn karate, kung fu or tae kwon do...
Imagine a black Don Draper telling women the truth about what men really think. Not Hallmark myths that lead to unfilled dreams and unhappy lives, but effectual truths, the knowledge of which, just might help both sexes escape our shared sexual misery.
Sad fact: wherever you find concentrations of young men, expect a small percentage of adult men of authority looking to peel off the weak and confused and gratify their demonic id.
This is the root of our American sexual dysfunction. Ladies, you don’t know or care to know your man’s best mind. If you did know your man’s best mind on things that concern you, you and he could be happier together.
What is “the root of all evil?” This: What is pleasurable is habit-forming. If you remember anything from this conversation it's that pleasure is the root cause of mankind’s war on fun.
It’s time to rediscover Tucker Max—no, seriously.
Who's your dadi? Ours is Dadi, Inc., a provider of secure, simple sperm storage systems.
The Four Fs—Fuck Up, Fess Up, Figure Out and Forgive—is an ethical approach that can help you navigate and succeed in all aspects of life.
The arc of history makes widows. The lives of the mass of men since the beginning have been nasty, brutish and short. Here's why that's good news for all of us.
Substack is quickly becoming a more diverse, trusted website than those operated by most news organizations.
History is not a series of do-overs. If we learned anything from "The End of History", it's that it's not over. At all.
We lost more than 2,997 souls and some very large architecture twenty years ago. We also lost the ability to rely on our own culture to protect us.
Watch Guy Shepherd join Gutfeld!
Planned Man— there ought to be a destination for men that celebrates and serves the best for men. That's our plan. You deserve it. We all do. In fact, our culture needs it. Check us out.
I’m a fan of neither Blue nor Red Caesars. I’m committed to saving what we have and making it better, consistent with our principles and institutions. If the Red side has the Deplorables, the Blue has the Unbearables — and they’re in power now.
A man with an erection is open to female direction. Women need to focus their attention at the beginning of mating and dating to make a difference at scale. Men can be led to do the right thing. “Flip the script with a little snip-snip?”
What do you do when a super-credentialed research scientist writes a positive book on the pursuit of pleasure? You buy it, hold its words deep in your brain—then exhale. And if you like it, you tell your friends. Dr. Hart is an guide to pursuit of functional pleasure.
If you are a fan of 'Yellowstone', you’ll like '1883'. The prequel is in the running to be an equal.
Not just Comedy is under assault in Los Angeles. The reasoning provided by Gascón’s office is tortured and reflects the habit of mind currently torturing Los Angelenos.
Follow the misadventures of our man Guy. If anyone can find joy in a lost weekend, it's him.