Solving Men’s Problems at Scale
By Guy Shepherd
PlannedMan

Planned Man answers the waterfront questions that men need to confront — and tailors them to age and snack brackets.

Solving Men’s Problems at Scale
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Highlights


Having problems is not El Hefe’s problem—PM’s co-founder has his shit together.

Guy Shepherd is more a man in the center on the bell curve—closer to Forrest Gump than El Hefe is.

We are going to try to cover the waterfront of challenges that men face across their lifespans

Having problems is not El Hefe’s problem—PM’s co-founder has his shit together and has spent a lifetime on the right side of necessity and compound interests.

Guy Shepherd is more a man in the center on the bell curve—closer to Forrest Gump than El Hefe is.

To universalize my particular:

  1. I always have the best of intentions.
  2. My follow-through on things that bore me is second-rate.
  3. I tend to pause for lack of authoritative, trusted, qualifying information.
  4. I don’t like to make mistakes.
  5. I hate being fucked—or rather misfucked. Or malfucked. So I have a tendency to punt.

And, in common with our lovers, we don’t like to admit mistakes.  Neither do we like to be reminded of them.

Our goal is to crack the code on the bullshit of life.

We are going to try to cover the waterfront of challenges that men face across their lifespans —from student-loan and credit debt, through 529’s, mortgages, insurance and funerals—all the stuff that society thinks is for men, the part of home economics that we think is men’s work. Because unless you are in the business of selling this shit, then you have no interest or inclination to figure any of it out.

The sales pitch for this crap is classic mushroom management—keep you in the dark and feed you shit—until you defer to their expertise, blah, blah, blah.

We’ll answer the waterfront questions that men need to confront — and tailor them to age and snack brackets.

Our hope is that if PM does the homework for us all, you’ll click on the affiliated links that connect you to purchasing products. It’s a means of attaining happiness for all of us: you’ll enjoy the products you choose and we’ll eat. This is how we’ll cover the costs of answering our challenges at scale. Plus, you have our word: your choice will yield a value to you equal to or greater than its value to us.

By serving you, we hope to create a business that gives El Hefe a good return—and a rising tide that lifts us all.

Best,

Guy

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