If you want to become much better at what you do—whatever it is—the next thing you should do is accept that sales is a big part of it.
Both will be better served if you see the other as a “cell mate.” When you say, “I do” say it to your soulmate.
I don’t count many bad days with friends. Of course, there are life’s shitstorms—and friends are there in “good times and in bad.” (Kinda like wives). But friends—ones worth keeping and doing life’s time with—do their best not to cause shitstorms for each other.
There are many reasons why we hate self-help books, but one of the biggest is that self-help gurus only seem able to succeed if they prove to you that you suck and they don’t—this guy is the exception.