Woke Advertising
Woke advertising is out of hand and has gone too far... Tweet
Highlights
Madison Avenue was staunch in its defense of the nuclear family and patriotism, back in the days of black-and-white TV.
Toxic Masculinity is like porn—you know it when you see it.
Love and humanity—not human willfulness in service to a radical, outlier expression—are the ways to create a better America.
Advertising has always pushed cultural norms. Madison Avenue was staunch in its defense of the nuclear family and patriotism, back in the days of black-and-white TV. The politically “woke” in those days probably saw this as culturally oppressive. But back then, Madison Avenue would never have overtly chosen sides in 50/50 fights. The idea of insulting half of a customer base would have been seen as outright malpractice.
This Gillette advertisement on toxic masculinity is a case study of a genuine, cultural misread and insults all men:
Toxic Masculinity is like porn—you know it when you see it.
Good examples of good ideas:
Modern Family is virtue signaling done properly and well. Jay is the old-school guy who’s being put out to pasture culturally. But it is not an unsympathetic portrayal; Jay captures the spirit of yesteryear America. While he would rather not have a gay son or a mangina son-in-law, the love of his own trumps all.
Modern Family: 5 Emotional Moments From The Show That Proves Jay Pritchett Is A Softy
Moral of the Story: love and humanity—not human willfulness in service to a radical, outlier expression—are the ways to create a better America. The PM is chill. We maintain that we all need to chillax and stay in the “Sane Lane.”
